Time To Choose

Every presidential election cycle of this century has felt like the most important one yet, to the point that saying so has become a cliché. This time around, though, there are differences that matter more than usual, particularly for brands. Immediately after Election Day, I will be assessing the implications for brands and the character of the marketplace ahead. But even before we know the outcome, seven things stand out. Divisions have hardened This may be the most common...