How the ‘twinkling tree’ became this year’s ‘it’ holiday decor item

This holiday season, the home improvement stores of the world are fighting a quiet battle on store shelves and TikTok screens, spurred on by Christmas decor enthusiasts. Each store is vying to be crowned the maker of the best “twinkling tree” of 2024.  The now-viral LED-laden twinkling tree is a specific type of artificial Christmas tree that comes preprogrammed with small, blinking lights—almost resembling glitter. It’s unclear who manufactured the first version, but over the past...