How we chose the 2024 Brands That Matter

Now in its fourth year, Fast Company’s Brands That Matter has celebrated some of the most popular and inspirational brands around the world, and this year is no exception. The brands on the list and the work we’re recognizing them for are wide-ranging, but they all share a commitment to their purpose as a brand and relevance to their audience and broader culture. METHODOLOGY With more than 1,200 entries, choosing Brands That Matter honorees requires months of researching and...