How this Tony-award winning production company is recouping its investments in an industry where it’

Nearly three years after its post-lockdown reopening, Broadway is yet to reach the record attendance levels it cultivated prior to the COVID-19 pandemic. According to a recent report from the Broadway League, shows grossed $1.54 billion and attracted 12.3 million attendees between May 22, 2023, and May 19, 2024, the end of Broadway’s most recent season. On their face, these numbers don’t sound too shabby—yet they’re a far cry from the 2018-2019 season, which saw nearly 15 million...