Marketing Strategies That Actually Work

As a Real Estate professional, you already know the importance of keeping in touch with your clients, especially when you are working in residential sales. Keeping your name in the minds of people you have worked with before and even ones you haven't is one of the best ways to build an impressive client list.

One of the time tested ways of keeping in touch is via direct mailings. But the question is how can you utilize direct mailing in a way that won't just end up in the trash without being looked at? There are several ways to go about it, and here are some techniques you may not have tried:

• Keep a calendar of important dates- Develop a system to keep track of clients birthdays and anniversaries and send them a card. You may even want to take it a step further and send them a card on the anniversary of buying their home. This takes a little bit of effort each day, but can really help your clients feel like they have a personal relationship with you.

• Holiday cards- These are tricky. What holidays do you send cards for? Depending on your customers, the holidays they celebrate may be different. So, to be careful, you can try sending cards for national holidays like labor day and the 4^th of July, or if you want to do one better, you will have to make a list of clients and their respective religions.

• Cards with homes that have sold in the neighborhood- This is a good idea for marketing to a neighborhood where you do quite a bit of business. A simple postcard with some of the homes in the area and how much they sold for, along with your contact info can do wonders. You never know if someone may be interested in selling their home, and finding out the numbers might be the push they need to contact you.

• Calendar of events- This sort of direct mailing is less of a personal advertisement, but generates a whole lot of name recognition. Typically, this sort of marketing is done by printing up a card with either a list of home improvements and the estimated increase in home value, a calendar of events in the community or a local sports team schedule. These should include your name and contact info, but not an actual advertisement of services. The goal here is to get people to keep the card and even stick it on the fridge so that they see your name often.

All of these are great ways to market your services, and hopefully you will see an increase in your client lists. Please let me know if you found any of these helpful, or if you have tried any other marketing tactics that have been successful.

By Melissa Kennedy- Melissa is a 9 year blog veteran and a freelance writer, along with helping others find the job of their dreams, she enjoys computer geekery, raising a teenager, supporting her local library, writing about herself in the third person and working on her next novel.