Meet Modern Arts, the agency making ad documentaries you actually want to watch

Before getting behind the wheel to compete in the 2024 U.S. Grand Prix in Austin, Texas earlier this month, F1 superstar Lewis Hamilton was at Stubb’s BBQ to premiere a new short film.  “Push Push” is a portrait of Hamilton, the ups and downs of his racing career, as well as personal struggles with dyslexia and bullying, weaved into a conversation he has with a group of teens today about their own lives. It’s also an ad for WhatsApp. It’s the latest piece of impressive...