Across the country, as soon as people are done eating their turkey this week, they’ll be gearing up for that other big tradition: Black Friday. It’s a uniquely American phenomenon, meant to kick off weeks of spending during the holidays. It’s the most popular day of the year for both in-store and online shopping. Last year, the National Retail Federation found that a record 200.4 million consumers shopped over the five-day holiday weekend from Thanksgiving Day through to Cyber...

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