Why this political ad lives on the side of a milk carton

Today’s multi-platform political campaigns reach voters across television, streaming, digital, outdoor, audio, and mail advertising. And in one California county, political ads are also popping up in the dairy aisle. Clover Sonoma is utilizing its milk cartons to urge voters to reject Measure J, which would limit the size of dairies and “concentrated animal feeding operations” in Sonoma County. “No on J,” reads the ad, first reported by the San Francisco Chronicle. “Keep Local Dairy....