Why Supercell blended Hollywood with TikTok to launch ‘Squad Busters’

Supercell’s five mobile games have 220 million monthly active players and more than 6 billion lifetime downloads combined. But facing stagnant growth, the Finnish game developer knew it had to go big to launch its first new release in five years. Enter Squad Busters, a 10-person multiplayer mobile game in which players build up squads over four-minute rounds and compete to grab the most gems. The new game features characters from across the Supercell universe and is designed to appeal...