Why Satya Nadella and other tech titans are betting on cricket to become a new American pastime

Cricket may be the second most-watched sport in the world, but witnessing it being played in front of 14,000 fans on Long Island is nonetheless peculiar. The United States is not a cricketing nation, to put it mildly. Cricket didn’t even register on a recent Gallup poll of Americans’ favorite sports to watch, lagging behind bowling, wrestling, and rodeo. But on a Saturday in early June, batsmen and bowlers from the Netherlands and South Africa faced off in a group stage match of the T20...