One of the world’s largest advertising holding companies has decided to lean into its size and scale. Omnicom recently announced a reorganization of its agencies into the Omnicom Advertising Group (OAG), which will include global networks BBDO, DDB, TBWA, as well as Goodby Silverstein & Partners, GSD&M, Merkley & Partners and Zimmerman. Starting in January 2025, OAG will be led by current TBWA Worldwide CEO Troy Ruhanen, along with current TBWA chief product officer Deepthi Prakash,...
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