In the past, when moviemakers, executives, and film crews at Universal Studios celebrated the end of a shoot, or held a party, they’d book a room at the nearby Sheraton hotel. The studio grounds in Los Angeles, where classic movies had been filmed since 1915, had long been a place where iconic images were made. Its physical reality—a warren of crowded passageways and parking between hulking soundstages, was less movie magic and more industrial, focused on keeping the cameras...

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