Why Fanta’s Beetlejuice tastes like the future of movie marketing

The Coca-Cola Company sells about 2 billion drinks around the world every day. Each one has the potential to be a little billboard in your hand. Which is why we’ve seen plenty of movies use marketing partnerships to turn Coke brands’ packaging into blockbuster promotions: Avengers, The Matrix sequels, James Bond, and beyond. But leading up to this week’s Beetlejuice Beetlejuice release, Warner Bros. went a step further.  Fanta has launched a limited edition Beetlejuice flavor to mark...