Why disco is having a moment (again)

news via Fast Company - co-design in Design

After running their luxury leatherwear brand, The Mighty Company, for the last eight years, Jessie Willer and Hanover Booth have learned a thing or two about what works on the dance floor. They say a big part of their brand’s DNA is making sure their clothing can “pass the dance test.” Meaning, people have to be able to boogie in whatever they make. “So much of our friendship has happened on the dancefloor, yet so much of what people live now is almost a simulation,” says Willner. “So...

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