Why concerns about OpenAI’s new logo are about more than design
news via Fast Company - co-design in Design
Just as OpenAI inspired a wave of AI startups, so, too, has its logo. OpenAI’s signature spiral logo has become widely mimicked in the industry. So it raised eyebrows when Fortune recently reported that the company was changing its logo to something way more simple: a plain black circle. And the interest around OpenAI’s possible rebranding goes well beyond issues of graphic symbolism. OpenAI employees were reportedly “taken aback” by the company’s plans to introduce the black circle...
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