What you need to know about the dark side of AI marketing

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms to scour vast amounts of data that reveals individual preferences with unrivaled accuracy. This allows companies to precisely target content—ads, emails, social media posts—that feels tailor-made and helps cultivate companies’...