What to know about GU, Uniqlo’s Gen Z-centric sister store with global aspirations

Most Americans are familiar with Uniqlo, the Japanese casual wear retailer best known for its high-quality basics and neutral color palettes. Fewer are likely to have heard of GU (pronounced as the letters “G” and “U”), Uniqlo’s trendy, Gen Z-centric sister store that’s been a staple in Japan since 2006. Now, the store is opening its doors in the U.S. for the first time, complete with new sizing and exclusive colors tailored for the American consumer.  GU is operated by Uniqlo’s...