What Kamala Harris can learn from brands about marketing to Gen Z

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Kamala Harris has the memes. And surely that’s good news for the vice president: It’s widely believed that Vice President Harris will need a strong turnout from Gen Z voters to defeat Donald Trump in the 2024 election, and even more widely believed that meme culture is a proxy for youth sentiment. So while some politicians and pundits may be confused by, for example, British pop...