Because narratives are more powerful than stories. Frank Wolf is co-founder and chief strategy officer at Staffbase. If you want people to remember a piece of information, wrapping it in a story is one of the most powerful tools at your disposal. Studies show we recall stories anywhere from seven to 22 times better than […] The post What it takes to move from tactical to strategic storytelling appeared first on PR Daily....
READ FULL ARTICLE »-
You Might Also Be Interested In
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!