What Harris and Trump’s branding choices reveal about the 2024 election
news via Fast Company - co-design in Design
It’s been a big few weeks for political branding. First there was the new Trump logo, following his choice of JD Vance (R-Ohio) as his running mate. Then there was Kamala Harris’ lightening-fast rebrand, on the heels of President Biden dropping out of the race and endorsing Harris as his pick for the new Democratic presidential nominee. The logos are evolutions of the Trump and Biden campaign brands, and they represent a new stage of the campaign. But it’s not just the logos. The...
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