Change happens slowly—until it doesn’t. In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry. The traditional definition of advertising didn’t apply anymore—justifiably so at the time. This year marks the 13th year since then. That happens to be one full, 12-year Zodiac cycle. Long enough for changes to take place and settle in,...
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