Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Diners at dozens of San Francisco’s Chinese restaurants found something unexpected in their fortune cookies this week: an ad for Waymo, the self-driving-vehicle company. “The future is here,” the paper slip pronounces, with a QR code linking to the Waymo One autonomous ride-hailing app. A tech company promo showing up in a fortune cookie struck some as an only-in-SF moment. Waymo...
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