Walmart Realm is a trippy store geared toward Gen Z and Gen Alpha

When most people picture a shopping trip at Walmart, the images that likely come to mind include endless rows of products, fluorescent lighting, and a blue and yellow color scheme. They probably don’t imagine an underwater mermaid cove or a trippy outpost in the Wild West, but that’s exactly what they’ll find on Walmart Realm, the company’s new immersive e-commerce site. Launched on May 22, Walmart Realm is taking a social media-driven play to snag Gen Z and Gen Alpha consumers. It’s...