Today, Verizon is announcing a new logo and updated brand system. Gone is the Verizon electricity-inspired checkmark, which has been with the brand in some permutation for more than 20 years. In its place is a more flexible and adaptive letter V, which will serve as Verizon’s signature when its full wordmark isn’t the right tool for the job. Nine years after its last rebrand, Verizon is still the largest wireless provider in the U.S., but it’s struggling with subscriber growth, and is...
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