Verizon’s new CMO Leslie Berland wants to make sure you can hear the brand now

When Verizon’s former chief marketing officer, Diego Scotti, left the company last May after almost nine years, the company needed to find a marketer who could match his penchant for big creative swings, but also allow the brand to more effectively utilize its data and research. It appears to have found that in Leslie Berland, who joined as CMO in January, after impactful stops at Peloton and Twitter.  One of the first pieces of creative to launch on Berland’s watch was Verizon’s...