Upwork’s New Visual Identity Redefines the Future of Branding abduzeedo1210—24 Discover how NOT Wieden+Kennedy’s new design system transforms Upwork’s branding, offering sleek cohesion across touchpoints. NOT Wieden+Kennedy, a design powerhouse launched by Wieden+Kennedy London, has unveiled a transformative design system and visual identity for Upwork. With a focus on creating a cohesive brand experience, the project reflects Upwork’s mission to...

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