Origin stories for great modern furniture designs often revolve around an innovative material or process—think the modularity behind Dieter Rams’s shelving for Vitsoe, or the bent tubular steel of Marcel Breuer’s chairs for Knoll. But Pinch, the British furniture brand Russell Pinch and Oona Bannon founded in 2004, it all started with a plain sheet of paper.  Russell and Bannon, a married couple and design industry veterans, were sitting at their dining table in London, pondering...

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