Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. It looked like McDonald’s surprisingly persistent supporting role in the 2024 presidential campaign reached a conclusion when Donald Trump took a stab at operating the fry machine for a publicity op at one of the burger chain’s Pennsylvania locations. But now a seemingly bipartisan issue has arisen: strengthening the American McFlurry supply. And it’s looking like good news for fans of...
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