TikTok food trends are fleeting, but in 2024 they had real sales impact

These days, scrolling through TikTok can make you hungry. Between dance videos and stand-up comedy, you’re likely to get content related to a new, bizarre food trend. In 2024, some of the greatest hits were: The sleepy girl mocktail, a drink infused with magnesium designed to help you sleep soundly; cottage cheese on everything from toast to cookie dough; and cucumber salad thanks to cucumber-obsessive content creator Logan Moffitt. For many retailers, the big question is...