This scented bottle is like Smell-O-Vision for water. Its rebrand is just as fun

When you think of water branding, it likely conjures up images of blue or clear bottles, along with quaint nature scenes and babbling brooks that evoke straight-from-the-source purity and freshness. But scented water bottle Air Up (yes, scented), went in the opposite direction for its rebrand by Mother Design London, playing up the fun that’s inherent in the food-and-beverage-product equivalent of Smell-O-Vision.[Image: Melissa Schriek/Mother Design] Air Up’s rebrand is bold and bright....