For fashion brands, making a pair of jeans is a little like gambling. They must decide what silhouettes will be hot next year: perhaps they bet on horseshoe jeans. Then they order bolts of fabric from mills, which they will send to overseas factories to manufacture. By the time the finished jeans arrive back in the United States, there’s a decent chance nobody will be wearing horseshoe jeans anymore. So the brand will have discount their inventory, or worse, throw them...

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