The online service could help cemeteries reach new customers, and memorialize the lives of loved ones in a new way. Alex Josephson was thinking about tombstones. It was early 2022 and he was sitting in a Toronto hospital room alongside his father, who was on the verge of dying from complications with COVID-19. “He said, listen, I bought plots in a cemetery and if I don’t get out of the ICU, this is what I want on my tombstone,” Josephson recalls. The stark brevity of that...

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