Back in the fall of 2006, Doritos launched its “Crash The Super Bowl” contest, challenging fans to create their own big game Doritos ad. Finalists were voted on by fans, and the winner got $10,000 and a trip to the 2007 Super Bowl. It was such a hit, “Crash The Super Bowl” ran for the next decade. Doritos recently announced the Super Bowl contest’s return for the first time since 2016. The basics remain the same—create your own Doritos ad—but this time the prize is $1 million, along...

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