The honorees in the 2024 Brands That Matter enduring impact category are continuing to innovate and have kept consumers interested for more than 15 years. From Ancestry linking Taylor Swift and Emily Dickinson ahead of her Tortured Poets Department to Electronic Arts working to authentically add women soccer players to one of its flagship video games, these brands are continuing to demonstrate measurable impact year after year. Allagash Brewing Maine-based Allagash Brewing...

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