These 7 brands are building superfans through authentic engagement

The honorees for the 2024 Brands That Matter general excellence category are using innovative techniques to get consumers and younger audiences interested in their product. From the Beachwaver embracing TikTok’s e-commerce platform to drive growth and interaction to Applebee’s leaning into its reality TV-star fans, these brands have demonstrated creative ideas that have helped them grow while establishing their roles in culture.  Applebee’s Neighborhood Grill + Bar If the past year...