There’s more to blame than AI for that creepy Toys ‘R’ Us ad

When Toys “R” Us unveiled a new ad created entirely with OpenAI’s new Sora platform at Cannes Lions last week, its intention was to show off the creative potential of AI. The brand hails it as the first-ever brand film made with AI. The spot tells the history of the brand’s founder, Charles Lazarus, and mascot Geoffrey the Giraffe. Starting in a humble garage back in the 1930s, we hear of how this son of a bike shop owner dreamed of the world’s greatest toy store before entering a...