Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Plenty of brands seem eager to signal their artificial intelligence chops these days—maybe too eager. Consider Toys “R” Us. It set out to grab attention at the recent Cannes Lions festival, and beyond, with a bold example of AI as a creative tool. And what it touted as the first brand video generated with AI certainly got a strong reaction. In short, many found it creepy and...
READ FULL ARTICLE »
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!