The rise of DGAF brands

news via Fast Company - co-design in Design

If you listened closely enough over the past few weeks, you could hear a whisper in the winds of Brandland. Stop what you’re doing, close your eyes, take a deep breath, and you might hear it again right now . . . What the sweet holy f**k is going on with Nutter Butter? It all started in early September with what appeared to be a wellness check-in, of sorts. “Nutter Butter, are you guys okay? Are you doing alright? I might have nightmares,” posted TikTok influencer Cassie Fitzwater,...

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