The Olympics draw more attention to sports that aren’t as popular. An expert on sports fandom explai

Every four years, millions of Americans join billions of their fellow humans across the globe to celebrate the astonishing athletic feats at the Summer Olympics. Warm-weather sports such as swimming and track that usually don’t capture much attention in U.S. media suddenly vault to the forefront. National teams compete in world championships every year, but it is only at the Olympics that casual fans root on the red, white and blue. Why do the Olympics capture our attention in...