The new Professional Women’s Hockey League just pulled off a major branding feat

When the Professional Women’s Hockey League (PWHL) began its inaugural season this past January, each of its six teams were represented solely by a color and city name. But this season, players will hit the ice with custom jerseys, unique logos, and team names to call their own—and fans can sport them, too, with new team jerseys available to purchase online now and in stores Thursday. The PWHL, which was just founded in summer 2023, is a cross-border league representing teams from...