The last Blockbuster’s new ad proves that icons never die

When the streaming wars began in the early 2010s, Blockbuster faced a drawn-out, painful death. First, Blockbuster corporate went bankrupt in 2010. Then, its CEO staunchly refused to adapt to the times. By early 2014, all Blockbuster corporate locations closed, leaving only the existing franchises in their wake. And in March 2019, just one Blockbuster location remained: A small but mighty store in Bend, Oregon. Now, five years later, the last Blockbuster on earth wants you to know that it’s...