A few years ago, Scott Keogh was walking on a beach in Natucket when he saw it. An orange Scout SUV with the top down. A classic, if not the original, American SUV that ceased production in 1980. It was also a sign. At the time, the Volkswagen Group had 22 points of market share in China, more than 20 points of market share in Europe, and just four points of market share in America. It was clear there was potential for U.S. growth in pickup trucks and SUVs. Keogh had led Audi...
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