The Guggenheim, one of the art world’s most famous museums, gets its first true logo

Last week, t​he Solomon R. Guggenheim Museum unveiled a comprehensive brand evolution ahead of the opening of its Abu Dhabi museum in 2026, including a new open source typeface, logo, and bespoke icons.  The purpose of the visual evolution was to position the museums in New York, Venice, Bilbao, and upcoming Abu Dhabi as a constellation versus a group of stars, says Tina Vaz, Chief Brand and Communications Officer at Guggenheim. [Image: courtesy Guggenheim] “We call ourselves an...