The ‘gay Halloween’ costumes taking over X are a hyper-online ode to queer subculture

Art Donaldson’s signature serve from the 2024 film Challengers. “The Unknown” from the AI-generated Willy Wonka experience. Smoking French children paying tribute to Serge Gainsbourg in 1988. While the preceding couple of sentences might seem like word salad, they’re actually three examples of ultra-niche Halloween costumes that have recently gone viral. For anyone who’s logged into X in the last few days, extremely specific costume ideas have been pretty much unavoidable, as...