The founder of Everlane is launching a new sports beverage brand to tap into Gen Z’s health obsessio

Thirteen years after launching Everlane, founder Michael Preysman has launched a new company called Magna.  The DTC sports beverage company, which launched yesterday, looks to tap into consumer habits around wellness, longevity, and health—think beverage as lifestyle brand. The company calls itself “the world’s first magnesium powered daily hydration formula,” and it caters to sports enthusiasts who aren’t professional athletes but maintain everyday exercise routines that Magna hopes...