The Democrats are gambling big on their strategy of calling Trump ‘weird’

Political marketing isn’t just about establishing a candidate’s own brand—it’s about establishing your rival’s brand, often ruthlessly. And lately, the campaign of Vice President Kamala Harris seems to be coalescing around a single attribute to define opponent Donald Trump and the GOP more generally: weird. The weird momentum has been building for a week or more. After a Fox News interview in which Trump called Harris “garbage,” her campaign responded with a statement that included an...