The brand winners and losers of the 2024 election (so far)

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. As the Democratic National Convention nears, sending the 2024 presidential race into its final sprint, the dominant approach for brands to a heatedly divisive election has largely been: Steer clear. Mainstream brands have long aimed to float above politics, and the unpleasant experiences of major names like Bud Light, Target, and Disney over the past year or two have just increased that...