The biggest branding trends coming in 2025

news via Fast Company - co-design in Design

Following years of blanding and pandemic stupor, 2024 belonged to brat. As I put it when I named brat the design of the year, its “omnipresent green brand was developed by the Brooklyn studio Special Offer for Charli XCX. Brat summer was a vibe, and it was embodied by this bold and unapologetic green counterbalanced by a lackadaisical ‘I may have just screen grabbed this font off my phone and resized it’ typeface.” But while no one could have seen brat coming, exactly, some of...

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