The 5 U.S. brands are using purpose and community building to connect with consumers

Though the companies being honored in the 2024 Brands That Matter United States category are grouped based on their geography, they also share an ability to connect with their consumers by emphasizing purpose and community building. For online vet company Dutch, that means leaning into entertaining, pet-centric social content while lobbying to make telehealth for pets legal across the country. At payroll startup Homebase, connection means celebrating the tenacity of small-business...