Building a successful brand is difficult. It requires the fine-tuned execution of a myriad of parts, which will appear in nearly as many contexts: packaging with just the right shelf appeal, a fine-tuned, scalable logo, clicky-yet-authentic copy, and visuals. Nearly every company is bound to make a mistake at some point. But this year, a few big names really messed up. Here at Fast Company, we spend a lot of time analyzing what makes branding effective—and what makes branding...
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